Law firm marketing · Los Angeles
Law firm marketing measured in signed cases.
SEO, Google Maps, Local Services Ads, Google Ads and intake-ready websites for Los Angeles firms, with every call tracked back to the channel that produced it.
What we do for firms
Six levers, in the order most firms need them.
We start where the fastest, most measurable cases come from, then build the long-term channels underneath.
- 01
Google Business Profile & reviews
Categories, services, photos, video and a steady, compliant review process. Usually the quickest win for map-pack visibility.
- 02
Local Services Ads
Pay-per-lead placements at the top of Google results. We manage the setup, verification and lead review.
- 03
Practice-area SEO
A page for each case type and market you want, written for the questions clients ask, with technical SEO handled underneath.
- 04
Google Ads
Tightly targeted search campaigns for high-value case types, with negative keywords that keep budget off the wrong searches.
- 05
Website & intake
Fast pages, clear calls to action, intake forms that qualify the case, and call tracking on every number.
- 06
Attorney video
Introductions and practice-area explainers filmed by our in-house crew, so clients meet you before the consultation.
By practice area
Each practice area wins differently.
A personal injury firm and an estate planning firm don't compete for clients the same way. Your plan puts budget where your case type is actually decided.
We'll tell you during the audit which of these matters most for your firm, and which we'd skip.
- Personal injurySpeed and visibility: Local Services Ads, map pack, call answering and Spanish-language pages.
- Family lawTrust: reviews, attorney videos and calm, clear pages for clients going through a hard time.
- ImmigrationLanguage and reach: bilingual content, Local Services Ads and community-specific pages.
- EmploymentClarity: pages for each claim type, from wage and hour to wrongful termination.
- Criminal defenseUrgency: after-hours call handling, ads for urgent searches and a fast mobile site.
- Estate planningEducation: helpful articles, seminar promotion and content that supports referrals.
Compliance
Marketing your firm can sign off on.
California Rule 7.1 prohibits false or misleading communications about a lawyer's services. We build that standard into every page, ad and video before it reaches you for approval.
- No guaranteesWe never promise rankings, case values or outcomes.
- Results with contextPast results are shown with the facts and disclaimers that keep them from misleading.
- Real testimonialsClient reviews and videos are used only with written consent.
- Your final approvalNothing representing your firm goes live without your sign-off.
Where we work
Law firm marketing across Los Angeles County.
See how we approach each market, from downtown and the Westside to the San Fernando Valley.
- Los AngelesOne of the most competitive search markets in the country, where map placement and video decide who gets the call.Law firms in Los Angeles →
- Beverly HillsHigh-value clients who compare carefully, where polish, reviews and presentation carry the decision.Law firms in Beverly Hills →
- Woodland HillsA West Valley business hub, where many firms and practices compete for the same “near me” results.Law firms in Woodland Hills →
- EncinoA dense Ventura Boulevard corridor of offices and practices, where reviews and profile quality separate businesses.Law firms in Encino →
- CalabasasSmaller search volume with high-intent, affluent customers, where precise targeting beats broad spend.Law firms in Calabasas →
Questions firms ask
Straight answers before you book.
How long does law firm SEO take?
Google Business Profile and on-page fixes can move map visibility within weeks. Competitive practice-area rankings in Los Angeles usually take several months of consistent work. We give you a timeline for your market during the audit.
Should we start with Local Services Ads or Google Ads?
For most consumer practice areas, Local Services Ads are worth testing first because you pay per lead and appear above regular ads. Search ads then add coverage for specific case types and locations.
How do you measure results?
We track calls, forms and booked consultations by source, and ask your intake team to mark which became signed cases. That lets us report cost per signed case, not just cost per click.
Is your marketing compliant with California attorney advertising rules?
We review ad, website and video copy against California Rule 7.1 and avoid guarantees, unverifiable claims and misleading comparisons. Final approval of attorney advertising always rests with your firm.
Do you require a long-term contract?
No. We work without long-term contracts, so we keep your business by showing results each month.
Free firm audit
See where your next cases are going.
Tell us about your firm. We'll review your market and practice area and walk you through it on a 20-minute call. No obligation.
- Call818-736-1160
- OfficeLos Angeles, CA